Privacy statement
What we do with your data.
This statement describes which data we receive through this website, what we use it for, how long we keep it and which rights you have.
Last updated on 3 November 2026
In short
- You can browse this site without accepting cookies.
- We do not use your data for advertising or profiling, and we do not sell it on.
- If you email or call us, we use that data to answer your question and follow up, sometimes with a phone call.
- You can change your cookie choice and have your data viewed, corrected or erased.
Who we are
51north BV is responsible for the data that comes in through this website.
- 51north BV, Lamstraat 28, 9820 Merelbeke-Melle, Belgium
- Company number and VAT: VAT BE 1041.052.302
- Email: info@51north.ai
- Phone: +32 480 20 51 81
- Privacy: privacy@51north.ai
We have not appointed a data protection officer. That is not required for a company of our size and with our processing activities. Send questions about privacy to privacy@51north.ai; the founders read them themselves.
When we receive data from you
That happens at the following moments.
| When | Which data | Why | How long |
|---|---|---|---|
| You email us | Your email address and everything in your email. | To answer your question and follow up on the contact. | As long as the contact lasts, and then at most two years. |
| You call us on +32 480 20 51 81 | Your phone number and what you tell us. Our AI assistant answers and says so straight away. The conversation is transcribed; your voice itself is not kept. We remember your number with a short note, so we recognise you next time. | To answer your question and follow up. | The transcript at most six months. Your number and the note as long as the contact lasts, and then at most two years. |
| You book a demo | Your company name, your first name, your email address and the time you choose. If you ask Alexander to visit you, also the address and your mobile number, so he can call you to arrange the visit. | To book the demo and send you the invitation. That is why you fill it in. | For as long as the contact lasts, then two years at most. |
| You fill in the contact form | Your first and last name, your email address and the subject you select. Your phone number and your message are optional. | To answer your question. That is the reason you fill it in yourself. | As long as the contact lasts, and then at most two years. |
| You have a demo conversation with our agent, by phone | Your first name and phone number, whatever else you tell us (such as your last name, email address and company), and the text of what you say during the conversation. Your voice itself is not kept: it is converted to text straight away. | To make the conversation work and to be able to contact you afterwards about what you asked. | The conversation report at most six months. Your name, email address and number as long as the contact lasts, and then at most two years. |
| You call our demo line on +32 480 24 50 55 | Your phone number, what you tell us (such as your name and company) and the text of the conversation. Our AI assistant answers and says so straight away. Your voice itself is not kept. | To let you try the assistant, book a demo if you want one, and call you afterwards about your question or a demo. That last part is our legitimate interest: you can always object to it. | The conversation report at most six months. Your name and number as long as the contact lasts, and then at most two years. |
| You allow statistics | Which pages are visited, for how long, from what kind of device, and from which region the visit comes. No name, no email address. Also where you click and how far you scroll, without recording your visit. | To see what works and improve the site. Only with your consent. | Up to 14 months. |
| You allow marketing | Which company your visit comes from, derived from the IP address of the network you use, and which pages that company views. Only the company name, never who you are. | To see which companies are interested in our services. Only with your consent. | Up to 12 months. |
| You simply open a page | Our host keeps technical logs: your IP address, the time, the requested page and your browser type. | To make the site work and prevent abuse. That is our legitimate interest. | Limited, and with the host itself. We do not consult those logs. |
The demo conversation only starts when you ask for it. If you tick the box and choose "Call me now", our AI assistant calls you once on the number you gave, from +32 480 24 50 55, and may send you a WhatsApp message, for example to confirm your demo, or to thank you after the call and offer you a demo. The assistant says at the start of the call that it is an AI. The conversation is transcribed to follow up on your question or your demo; we keep that transcript for six months at most.
After a conversation with our assistant, whether you called our demo line yourself or asked for a call on the site, someone from our team may call you about your question or a demo. If you would rather not, just say so on the phone or email privacy@51north.ai, and we will not call you again.
Just before that call, and also before you book a demo, a security service checks that a person is at the screen and not a script. To do so it sees your IP address and a few characteristics of your browser, without a cookie. That is our legitimate interest: preventing anyone from using our line to have other people called.
If you received a personal link from us, the agent on the site mentions your company by name. That name is encrypted in the link and expires after a while. We do not store it, and we do not track who opens the link.
We collect nothing more. This site has no account and no login.
Cookies
Cookies are small files that a website places on your device. This site uses two kinds.
Necessary, always on
One cookie stores your choice about cookies, so that it is kept on your next visit.
It is called CookieConsent and stays for one month. After that we ask
again.
Statistics, only with your consent
Google Analytics sets two cookies to count visits without linking them to a name. They stay for two years.
A second service shows us where people click on the pages and how far visitors scroll, so we can see which parts work. It sets a cookie that stays for one year. We do not record your visit and do not see what you type. This service, too, only loads with your consent, and stops as soon as you withdraw it.
If you allow marketing, we also load a service that recognises, from the IP address of your visit, which company it comes from. We only see the company name and the pages viewed, never who you are. This service sets a cookie that stays for six months. It only loads with your consent, and stops as soon as you withdraw it.
Your browser also remembers, during your visit, which ad or link brought you here
(51n-bron, only while the window is open). If you request a demo or a call,
that source goes along, so we can see which ad works.
Without your consent, Google’s code is not loaded and no request goes to Google. That stays the case when you decline or make no choice.
Who processes data for us
We do not do everything ourselves. These parties process data on our behalf, and only for that purpose. We name them below by their role; the full list of names is available on request via privacy@51north.ai.
| For what | Where |
|---|---|
| Hosting the site. They see the technical logs and count for us how often each page is viewed, which buttons are pressed and how long a section stays in view. No cookie is involved. | Europe, with processing outside Europe as well |
| Our mailbox, calendar and documents. Including the invitation to your demo. | European Union |
| The consent window and the record of your choice. | European Union |
| Visitor statistics, only with consent. | Ireland, with processing outside Europe as well |
| Clicks and scroll depth, only with consent. | European Union |
| Company recognition, only with consent for marketing. | European Union |
| Our customer records, where your request or your demo is kept for follow-up. | European Union |
| The conversation with the AI assistant: the call, turning your speech into text and having a language model phrase the answer. The audio itself is not kept. | United States |
| The phone line the assistant answers on or calls you from. | Outside the European Economic Area |
| The WhatsApp message, if the assistant sends you one. | Ireland, with processing outside Europe as well |
| Checking that a person is at the screen, just before a call or a booking. Without a cookie. | Outside the European Economic Area |
The fonts are hosted on our own server, so Google sees no visit when you open a page. The LinkedIn and Instagram icons in the footer are part of the page itself and are not files from those services. If you click them, their terms apply from that moment on.
Data outside Europe
Some of these parties are located outside the European Economic Area, or process data there. For those transfers we rely on the standard contractual clauses established by the European Commission. If you want to know exactly how that is arranged, ask us via privacy@51north.ai.
Your rights
European privacy law gives you the following rights. You do not have to justify a request.
- Access. You may ask which data we hold about you.
- Rectification. If something is wrong, we correct it.
- Erasure. You may ask us to delete your data.
- Restriction and objection. You may ask us to pause the use of your data, or object to its use.
- Portability. You may ask to receive your data in a readable file.
- Withdrawing consent. Whatever you allowed, you may withdraw at any time. That changes nothing about what happened before.
Send a request to privacy@51north.ai. We respond within one month of receipt.
Complaints
If you have a complaint about how we handle your data, let us know first. If we cannot resolve it together, you can lodge a complaint with the Belgian Data Protection Authority, Rue de la Presse 35, 1000 Brussels, contact@apd-gba.be.
If you are a customer
This statement is about the website. If we build an AI receptionist or a custom agent for your business, we process data on your behalf and not on our own. You then remain responsible for your customers’ data, and we act as processor. What exactly we may do, how long we keep something and who has access, we lay down in a data processing agreement before anything goes live.
Security
The site runs entirely over a secure connection. Our mailbox is protected with two-step verification and accessible only to the three founders. Complete certainty does not exist on the internet; that is why we limit what we collect to what is needed.
If this text changes
If we change something, we put the new date at the top. If something important changes about what we keep or why, we ask your consent again.
